Hi, I’m Tom—Principal Product Designer & Strategic Thinker
I bring 15+ years of experience spanning UX, product, and interface design, working in-house and as a consultant. I specialise in turning complex problems into clear, intuitive solutions—from high-level strategy to pixel-perfect execution.
What I Do Best
Systems Thinking & UX Strategy
Connecting dots across products, teams & ecosystems.
Design Systems & Interface Craft
Building scalable, high-impact UI & interaction patterns.
Visual & Motion Communication
Explaining big ideas through clear, engaging visuals.
Prototyping & Problem-Solving
Making ideas real with hands-on design & iteration.
I stay hands-on, sharpening my craft, and helping teams think bigger, move faster, and design smarter.
Designing with Data: A Mindset Shift for the Future of UX
Designers today have an unprecedented opportunity to rethink how they approach problem-solving. The gap between the traditional design mindset and the engineering mindset has long been a challenge, but it doesn’t have to be. The rise of dynamic, data-driven experiences is reshaping digital products...
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The Age of the High-Agency Generalist
In today’s rapidly evolving professional landscape, the ability to adapt, learn, and take initiative has become more valuable than ever. Enter the high-agency generalist: a person who brings energy, drive, and a multidisciplinary approach to their work...
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Professional Certificate in Visual / UI Design
A new 3 month online course I created with the UX Design Institute. Become a stronger professional with a university credit-rated, online course in UI design. Master the key UI concepts and techniques, and learn how to confidently communicate and critique UI designs.
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Headstart Design System template
Headstart UI is a responsive design system template built in Webflow. Quickly layout and prototype screens with pre-made Headstart UI components. Fine-tune to your brand's style.
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Redesigning Irish Parliament's web presence.
Transforming the Irish Parliament website and internal Apps into a modern experience.
See Case Study
Fenergo Fintech / Regtech product design
Fenergo Client Lifecycle Management delivers a fully digital end-to-end client journey from initial onboarding to ongoing lifecycle events, that is fast, efficient and compliant.
See Case Study
A podcast about working in design
Who doesn't like a good chat about design? Have a listen to Opacity, a podcast about working in design with Craig Phillips and I. Hope you enjoy.
See Podcast
Vodafone
in-store tools
A range of in-store sale tools for communicating and customising user's plans
See Case Study
Future of Finance Concept
Full details to come...