Designing clarity for complex systems

15+ years leading at the intersection of craft, systems thinking, AI design infrastructure, and visual communication. Making complexity easier to navigate and solve for.

10,000 Feet+

Strategy & Vision

I operate across multiple altitudes depending on the project. I am commonly brought in to shape gnarly and ambiguous problems, to create alignment and a way forward to solve for complexity and business impact.

Some of the most valuable design work happens before a screen exists. It involves helping teams understand the problem, see the dependencies, and align around what needs to happen now, next and later to get to our North star.

VisioningAlignmentSystems ThinkingOrganizational DesignCapability DesignStrategic CommunicationSemantic StructuresFuture-Oriented Design

1,000 Feet

Systems & Architectures

Creating structures that scale beyond individual screens. As products grow, the important design questions often move beyond individual screens. The work becomes about relationships, rules, patterns, governance, and shared language.

The Map Beneath the Music

Systems & Architecture

Meta Design: Why Zooming Isn't Enough

Meta Design

Designing with Data: A Mindset Shift for the Future of UX

Strategy

Design SystemsGovernancePlatform ThinkingFrameworksReusabilityConsistencyScaleDesign Operations

100 Feet

Experience Design

Shaping the moments that make products feel clear, useful, and intuitive.

At this altitude, the work moves from systems and strategy into the lived experience of the user: the workflows they follow, the decisions they make, the information they need, and the friction they encounter along the way. I design these moments by combining user understanding, interaction design, journey thinking, prototyping, and validation — with the goal of turning complexity into experiences people can navigate with clarity and confidence.

Honeywell

Connected Devices Project

Vodafone

Experience Design

Irish Parliament

Creative Direction & Design

Zurich

Experience Design

Fenergo

Experience Design

UX DesignResearchInformation ArchitectureService DesignUser JourneysDiscoveryProblem FramingFacilitation

10 Feet

UI / Visual Design

Before my work expanded into systems, strategy, and intelligent design infrastructure, it was grounded in making things: interfaces, visual systems, motion, illustration, and creative direction.

University Accredited Course Creator

UX Design Institute

Norton Smart Warranty

Connected Devices Project

Illustration

Visual Communication

Motion

Interaction Detail

AIB Interface

Experience Design

Visual DesignUI DesignMotion GraphicsTypographyAccessibilityAttention to DetailInteraction DesignIllustrationCommunication

Testimonials

Gary Craig

Sr Principal, Technical Architect
Workday

Tom brings a rare combination of bold design vision and deep systems thinking that makes him an exceptional creative partner. It is clear he's not just thinking about how something looks - he's thinking about how it scales, how it integrates across the product, and what the right long-term architecture is. He drives toward a coherent north star while staying grounded in the practical realities of cross-org delivery and engineering feasibility - a balance that's genuinely hard to find. Tom's creative direction elevates the work and brings real conviction to the room.

Owen Derby

Principal User Experience Designer at Workday // Human-A.I Experience specialist

I've always enjoyed working with Tom both in Workday and at Each & Other, Tom has a rare ability to be humble in his mastery of so many skills. Tom is an amazing visual designer, product designer, design thinker and educator. There have been so many times over the last few years when I've asked for Tom's perspective on a design problem I'm working on, he always provides a really clear perspective and creative paths forward. Tom demonstrates his design craft regularly and lets the incredible quality of his work speak for itself.